FAQ: Mineral Makeup Explained

Atlanta Salon & spa talks with Rita Patel of MiA BelleZZa Cosmetics

1) How should I apply mineral make up if I have dry skin? How about oily skin?

I personally like liquid mineral foundation for the face. I have dry patches on my face and I find liquid mineral foundation is much better. The liquid mineral foundation seems to absorb deeper into the skin, to provide maximum benefits of the product. Sometimes applying a lightweight moisturizer before application helps with the dry skin issue. Powder foundation is much better for oily skin, although liquid is just as good. Mineral make up is non-comedogenic, so it won’t clog pores, and it contains natural anti-inflammatories to help heal and calm inflammation. So both powder and liquid foundations provide maximum benefits for any type of skin. MiA BelleZZa has both Liquid Powder Foundation SPF 15 and a Mineral Photo Touch Foundation, great for any type of skin. Liquid Powder Foundation provides a more matte finish, whilst the Mineral Photo Touch Foundation gives you a natural flawless glow finish. MiA BelleZZa also has a great Retexturizing Face Primer SPF 20. It helps to absorb excess oils, provide sun protection, evens out skin tone and provides skin with anti oxidants, Vitamins A & E to the skin.

2) How is mineral make up defined?

Mineral make up contains a combination of minerals including titanium dioxide, zinc oxides, and iron oxides. Most oxides have anti-inflammatory properties. Most mineral products eliminate the need for talc, oils, dyes, fragrances and preservatives, therefore making it the most natural form of make up. It’s great for people with acne, rosacea or any other from of skin problems. It is more pure than traditional make up products, making it more beneficial for the skin. Most of MiA BelleZZa mineral make up is hypoallergenic, great for sensitive skin.

3) What are some of the main benefits of mineral based make up?

It’s great for sensitive skin. It is also non-comodegenic so it doesn’t block pores. It allows skins to breathe. Also contains anti-inflammatory minerals, which is great with people with skin disorders. Mineral make up feels more natural and lightweight and eliminates that heavy caked on make up feel. Mineral cosmetics also contains natural light diffusers, helping to reflect light, which helps hide wrinkles, crow’s feet and fine lines around the facial area.

4) Are there special techniques or tools you recommend for applying mineral make up?

Mineral make up is best applied with a brush or sponge. Never use fingers! Usually apply mineral make up in a buffing manner. Kabuki brushes are great for powder foundations. There are many liquid foundation brushes available on the market now. These are great to apply a more natural flawless finish with liquid foundations.

5) What are the most popular mineral make ups? (Powder foundations/Blush) and why?

Foundations are the most popular form of mineral make up. Everyone wants that natural healthy glow finish on the face. Mineral foundations do exactly that, while also providing health benefits to the skin. Blushes and Bronzers are also popular. They provide the “icing on the cake” as I call it. Gives your face the extra definition it needs for a total glam look. Top off with mascara and lip gloss, and your all set for the day!

6) What are the visual characteristics of mineral based make up-how do they look different than other make up?

Mineral cosmetics give you a more natural, flawless glow to the skin. It doesn’t look or feel heavy as some of the traditional forms of make up. It lasts longer on skin than traditional make up, as it continues to absorb moisture all day long. Natural color pigments in mineral cosmetics are much more intense, therefore using less product.

7) Is it true that you can safely sleep in mineral make up?

You can, but I don’t recommend sleeping in any make up. Mineral make up is non-comodegenic, so it won’t clog pores, allows skin to breathe, so if just by chance, you have a crazy night, don’t worry, you’ll still wake up with beautiful skin!

Does mineral make up offer natural sun protection?

Mineral make up is a natural sun protector. It contains titanium dioxide, a great sun protector. Of course, if you’re still wary of sun protection apply an SPF lightweight moisturizer. MiA BelleZZa has a great Retexturizing Face Primer with SPF 20, sufficient for the face, plus you get the added benefit of a primer, you can even forego foundation with the Retexturzing Face Primer and still have a flawless look with sun protection!

9) Is all mineral make up the same?

Not all brands are the same. Some are hypoallergenic, some are not. It is great to do your homework before making a decision on a purchase. Most MiA BelleZZa mineral products are hypoallergenic. I have sensitive skin and wanted my customers to have the best out there. I actually provide the benefits of each product on my webstore, so my customers are visually able to see which product is more suitable for their skin.

10) How do I know what colors I should purchase for my skin?

That’s where the one on one personal attention comes into factor. I enjoy giving my customers a great new look, with colors they never imagined they could wear. With the right application and colors, I believe everyone can enjoy a little color in their life. I’ve had customers rave about their new looks. It just makes them feel like a whole new person. I enjoy doing that to my customers! Once they know what colors are more suitable for them, it makes purchasing colors online, so much easier for them. Not everyone has time for one on ones, which is where the internet comes into factor. I tell customers to research photos online and find people with similar skin tones and see what colors they wear. If it looks great on them, it will look great on you!

11) Does mineral based make up expire or go bad? How long is the shelf life?

Mineral make up does not contain any moisture, therefore bacteria can not form. Mineral make up contain no preservatives, fillers, fragrances or dyes, so it can’t spoil. Some of my MiA BelleZZa products that do have a shorter shelf life, have expiration dates printed on the packaging. Usually it’s 12 months.

Rita Patel
CEO MiA BelleZZa Cosmetics
www.MiABelleZZa.com